Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

Codes of Good Practice on Black Economic Empowerment

Marketing, Advertising and Communication (MAC) Sector Charter

1. Proposed Marketing, Advertising and Communication Transformation Charter

Annexures

Annexure B : Proposed MAC Industry Scorecard

Part One : Generic Scorecard

1. Ownership

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BEE

elements

Indicators

Weighting

points

Minimum

targets

Time frames

2006

2009

2014

Voting

rights

Exercisable voting rights in the enterprise in the hands of black people

4

25% + 1

25%

30%

45%

Exercisable voting rights in the enterprise in the hands of black women

2

10%

Economic

interest

Economic interest of black people in the enterprise

3

25%

25%

30%

45%

Economic interest of black women in the enterprise

2

10%

Economic interest of the following black natural people in the enterprise:

1

3%

(1)

black designated groups

(2)

black participants in employee-ownership schemes

(3)

black beneficiaries of broad-based ownership schemes

(4)

black participants in co-operatives

Realisation

points

Ownership fulfilment

2


25%

30%

45%

Net value

1


Bonus points

Involvement in the ownership of the enterprise of black new entrants

3 (the dti 2)

10%

30%

60%

100%

Involvement in the ownership of the enterprise of black participants:

2 (the dti 1)

10%

(1)

in employee-ownership schemes

(2)

of broad-based ownership schemes

(3)

co-operatives


20


 

Weighting = 20