Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)Codes of Good Practice on Black Economic EmpowermentMarketing, Advertising and Communication (MAC) Sector Charter2. Constitution of the MAC SA1. Preamble |
| 1.1 | We, signatories to the MAC Transformation Charter, having irrevocably committed ourselves to the goals and targets enshrined therein, acknowledge that transformation goes beyond numbers and percentage; it embraces the totality of our experience and raison d'etre. |
| 1.2 | We further accept that to achieve our goal of transforming the MAC industry, we must work together through a single representative body and harness and manage our resources in the most cost-effective manner. |
| 1.3 | Therefore, we resolve to a forum comprising representatives of all representatives from all stakeholders, empowered in terms of the B-BBEE Act, 2003, to guide our industry in its quest to live up to the letter and spirit of the Act. |
| 1.4 | This forum shall be a policy-making body primarily responsible for formulating mandates of the MAC Charter Council and reviewing its reports. |