A producer, importer, distributor, retailer or service provider must not market any goods or services—
| a) | in a manner that is reasonably likely to imply a false or misleading representation concerning those goods or services, as contemplated in section 41; or |
| b) | in a manner that is misleading, fraudulent or deceptive in any way, including in respect of— |
| i) | the nature, properties, advantages or uses of the goods or services; |
| ii) | the manner in or conditions on which those goods or services may be supplied; |
| iii) | the price at which the goods may be supplied, or the existence of, or relationship of the price to, any previous price or competitor’s price for comparable or similar goods or services; |
| iv) | the sponsoring of any event; or |
| v) | any other material aspect of the goods or services. |
