| a) | a person to whom those particular goods or services are marketed in the ordinary course of the supplier's business; |
| b) | a person who has entered into a transaction with a supplier in the ordinary course of the supplier's business, unless the transaction is exempt from the application of this Act by section 5(2) or in terms of section 5(3); |
| c) | if the context so requires or permits, a user of those particular goods or a recipient or beneficiary of those particular services, irrespective of whether that user, recipient or beneficiary was a party to a transaction concerning the supply of those particular goods or services; and |
| d) | a franchisee in terms of a franchise agreement, to the extent applicable in terms of section 5(6)(b) to (e); |