In considering the grant of a new commercial broadcasting service licence the Authority must, with due regard to the objects and principles enunciated in section 2, among others take into account the following:
| (b) | The need for the proposed broadcasting service within such licence area, having regard to the broadcasting services already existing in that area; |
| (c) | The expected technical quality of the proposed broadcasting service, having regard to developments in broadcasting technology; |
| (d) | The capability, expertise and experience of the applicant; |
| (e) | The financial means and business record of the applicant; |
| (f) | The business record of persons in a position to control the operations of the licensee, either in an individual capacity or directly or indirectly in relation to management or corporate structure; |
| (g) | The applicant’s record and the record of those persons referred to in paragraph (f), in relation to situations requiring trust and candour; |
| (h) | Whether the applicant is precluded, in terms of section 64 from holding a broadcasting service licence; and |
| (i) | Whether either the applicant or persons referred to paragraph (f) have been convicted of an offence in terms of this Act or the related legislation. |