The evaluation of the Applications will be premised on the following aspects of the information which collectively ought to demonstrate a reasonable likelihood that the Applicant shall attain or exceed the stipulated terms and conditions of the radio frequency spectrum licence. Furthermore. applicants are required to submit binding commitments in relation to each of the factors detailed herein:
The applicant is required to provide a detailed description of the anticipated benefits which the applicant would offer to consumer and i or subscribers. In this regard, application is required to provide a detailed description of the following:
| a) | Service Innovation and packaging |
The applicant is required to demonstrate their heightened understanding of consumer demand characteristics and unique consumer requirements for the services which the applicant intends rendering pursuant to the grant of the radio frequency spectrum licence in the designated range. Furthermore, the applicant shall present its proposed channels and programming and where applicable, the subscription charges and its plans for marketing of the mobile television broadcasting services.
The applicant is required to demonstrate a heightened understanding of consumer perception regarding quality of service and describing quality of service targets which serve as binding commitments. The applicant is also required to propose a methodology for the verification and attainment of quality of service targets.
| 2.1 | The applicant is required to present a business plan analysis which is reflective of overall realistic assumptions and realistic financial forecasts for a minimum period of five years. |
| 2.2 | Furthermore, the applicant is required to provide the following details: |
| a) | A detailed market analysis of the impact of the mobile television broadcasting services contemplated to be offered upon the grant of a radio frequency spectrum licence; |
| b) | A detailed demand analysis for mobile television broadcasting services contemplated to be offered upon the grant of a radio frequency spectrum license; |
| c) | Forecast of market share; |
| d) | Forecast of the total market size and segmentation; |
| e) | Pricing strategies for the mobile television broadcasting services, where applicable; |
| f) | Investment strategy of the applicant; and |
| g) | Details of applicant's financing plan. |
The applicant must provide details of the following considerations relating to the implementation of the technical plan:
| a) | The efficiency of network design: |
| b) | Details of network planning tools and design methodology; |
| c) | Network coverage and a detailed schedule of the rollout plans; |
| d) | Details of network capacity requirements; |
| e) | Demonstrate the efficient utilisation of the radio frequency spectrum; |
| f) | Details of technology solution selection; |
| g) | Details of the applicant's plans for network and security. |
