(1) | Any marketing activity or marketing material in respect of a contract referred to in category 1 and 3 in the table under regulation 7.2(1) must— |
(a) | not identify that contract by the term "medical", "hospital" or any derivative thereof, except— |
(i) | where using the term "hospitalisation" to describe a contract, in which case the term must always be preceded by the words "non-medical expense cover as a result of"; or |
(ii) | where such terms are used in the contract itself to describe policy benefits; |
(b) | not in any manner create the perception that the contract— |
(i) | is a substitute for medical scheme membership; and |
(ii) | in the case of a contract referred to in category 1 in the table under regulation 7.2(1), indemnifies a policyholder against medical expenses incurred as a result of a relevant health service; and |
(c) | display the following statement in clear legible print in a prominent position: |
"This is not a medical scheme and the cover is not the same as that of a medical scheme. This policy is not a substitute for medical scheme membership."