"advertisement"

in relation to any medicine, Scheduled substance, medical device or IVD, means any written, pictorial, visual or other descriptive matter or verbal statement or reference—

(a)appearing in any newspaper, magazine, pamphlet, electronic media (including radio and television) or other publication;
(b)distributed to members of the public; or
(c)brought to the notice of members of the public in any manner whatsoever,

which is intended to promote the sale of that medicine, Scheduled substance, medical device or IVD; and "advertise" has a corresponding meaning;

[Definition substituted by section 1(a) of Notice No. 19, GG 39585, dated 8 January 2016]