Principle: A pharmacist and/or registered pharmacy owner must ensure that all trading titles, brand names and logos, are approved and recorded with Council.
| 1.13.1 | No person issued with a licence in terms of section 22 of the Act and no pharmacy shall adopt and use a trading title, brand name or logo for a retail pharmacy or an institutional pharmacy without the prior written approval of the Council. |
| 1.13.2 | In deciding whether the trading title, brand name or logo (collectively referred to as 'the name') is acceptable to the Council, the following will be taken into account— |
| (a) | duplication of names, i.e. whether such name is being used by another person or entity; |
| (b) | the Council shall not approve names that are calculated to suggest that the pharmacy in question is superior to other pharmacies; |
| (c) | offensive names will not be approved; |
| (d) | names will not be approved which create the impression that medicines are being sold at discount; |
| (e) | names which may cause the public to be misled, will not be approved; |
| (f) | if a name can lead to passing off, same will not be approved; |
| (g) | the Council shall not approve names that are not associated with or do not belong to the pharmacy concerned. |
[Numbering incorrect, as reflected in Government Gazette]
