Veterinary and Para-Veterinary Professions Act, 1982 (Act No. 19 of 1982)RulesRules relating to the Practising of Para-Veterinary Profession of Laboratory Animal Technologist9. Advertising |
| (1) | A laboratory animal technologist may advertise his/her animal research services, facilities, products and prices or permit another person to do so without limitation on the size, format, artistic or literary style: Provided that the advertisement complies with the provisions of these Rules and may in no way compromise or impair any of the following, namely: |
| (a) | The client’s freedom to utilise an animal research facility of his/her choice; and |
| (b) | The good reputation of the laboratory animal technology profession. |
| (2) | All advertising by a laboratory animal technologist of his/her animal research facilities’ services must be in good taste with regard to content, prominence and medium and may not be offensive to any cultural, religious or linguistic community or be contrary to the spirit of the Code of Conduct of the Advertising Standards Authority of South Africa and the Code of Conduct of Practise issued by the Council. There must be awareness of public opinion and of any possible implications that may prove detrimental to the profession of laboratory animal technology. |
| (3) | Advertisements may not: |
| (a) | Be misleading in any respect; |
| (b) | Compare the quality of services, products, the standards of facilities and/or the knowledge or expertise of a laboratory animal technologist with that of another laboratory animal technologist, animal research facility or the laboratory animal technology profession generally, nor may it claim to be superior in any respect; or |
| (c) | Criticise the quality of services or products provided by another laboratory animal technologist or animal research facility. |