Veterinary and Para-Veterinary Professions Act, 1982 (Act No. 19 of 1982)RulesRules relating to the Practising of Para-Veterinary Profession of Animal Health Technician12. Advertising |
| (1) | An animal health technician may advertise his/her services, facilities, products and prices or permit another person to do so without limitation on the size, format, artistic or literary style: Provided that the advertisement complies with the provisions of these rules and may in no way compromise or impair any of the following, namely:— |
| (a) | The client’s freedom to consult an animal health technician of his/her choice; and |
| (b) | The good reputation of the animal health technician profession. |
| (2) | All advertising by the animal health technician must be in good taste with regard to content, prominence and medium and may not be offensive to any cultural, religious or linguistic community or be contrary to the spirit of the Code of Conduct of the Advertising Standards Authority of South Africa and the Code of Conduct of Practise issued by the Council. |
| (3) | An advertisement describing a specific primary animal health care service direct to the public must contain the telephone number of the animal health technician concerned as well as information regarding emergency and out-of-hours service, if required. |
| (4) | Advertisements may not— |
| (a) | Be misleading in any respect; |
| (b) | Compare the quality of services, products, merchandise and/or foodstuffs provided, the standards of facilities and/or the knowledge or expertise of an animal health technician with that of another animal health technician or the animal health technician’s profession generally, nor may it claim to be superior in any respect; or |
| (c) | Criticise the quality of services, products, merchandise and/or foodstuffs provided by another animal health technician. |