Veterinary and Para-Veterinary Professions Act, 1982 (Act No. 19 of 1982)RulesRules relating to the Practising of Para-Veterinary Profession of Veterinary PhysiotherapistConduct of persons practising Veterinary Physiotherapy9. Advertising |
| (1) | A veterinary physiotherapist may advertise his/her services, facilities, products and prices or permit another person to do so without limitation on the size, format, artistic or literary style: Provided that the advertisement complies with the provisions of these Rules and may in no way compromise or impair any of the following, namely:— |
| (a) | The client’s freedom to consult a veterinary physiotherapist of his/her choice; and |
| (b) | The good reputation of the veterinary physiotherapy profession. |
| (2) | All advertising by a veterinary physiotherapist of his/her services must be in good taste with regard to content, prominence and medium and may not be offensive to any cultural, religious or linguistic community or be contrary to the spirit of the Code of Conduct of the Advertising Standards Authority of South Africa and the Code of Conduct of Practise issued by the Council. |
| (3) | Advertisements may not— |
| (a) | Be misleading in any respect; |
| (b) | Compare the quality of services, products, the standards of facilities and/or the knowledge or expertise of a veterinary physiotherapist with that of another veterinary physiotherapist, veterinary physiotherapy or the veterinary physiotherapy profession generally, nor may it claim to be superior in any respect; or |
| (c) | Criticise the quality of services or products provided by another veterinary physiotherapist or veterinary physiotherapy facility. |