Veterinary and Para-Veterinary Professions Act, 1982 (Act No. 19 of 1982)

Rules

Rules relating to the Practising of Veterinary Professions: Amendment

Part III : Advertising

16. Promotion of products and services
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(1)Subject to rule 16(2) the name of a veterinary professional shall not in any manner whatsoever, whether direct or indirect, be used—
(a)as part of the name of any business or organisation;
(b)in appeals to the public for contributions in aid of animal welfare;
(c)in an advertisement to promote an article or a product which is or may be used in connection with the practising of a veterinary profession or a para-veterinary profession or the feeding, treatment or care of animals;
(d)in an advertisement in connection with any place at which animals are sold or boarded, or is owned, controlled or managed by himself or another person; or
(e)in an advertisement in connection with any business or trade in which he/she has an interest or is employed in a capacity other than as a veterinary professional, if it is used thus in conjunction with his/her professional title or qualifications or his/her professional address or telephone number.

 

(2)The provisions of rule 16(1) shall not be so construed as to prohibit—
(a)a veterinary professional from promoting a particular product or service in a bona fide attempt to save animals in a specific area during an emergency situation;
(b)a veterinary professional who signs a letter regarding a veterinary matter on behalf of his/her employer, from indicating his/her professional title and qualifications with his/her signature; or
(c)a veterinary professional from stating his/her name and professional title and qualifications in a document which is required in terms of the Companies Act (Act No.19 of 1973), in respect of a company of which he/she is a director; or
(d)the use of separate advertising boards that indicate products stocked or used by the veterinary professional at his/her registered veterinary facility. Provided that such boards shall not contain the name of the veterinary professional or name of the registered veterinary facility or any other words that are misleading, confusing or conveying a false perception to the public or that may be construed as endorsement of such a product.