Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

Codes of Good Practice on Black Economic Empowerment

Marketing, Advertising and Communication (MAC) Sector Charter

1. Proposed Marketing, Advertising and Communication Transformation Charter

Annexures

Annexure B : Proposed MAC Industry Scorecard

Part One : Generic Scorecard

7. Socio-economic development contributions
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BEE

elements

Indicators

Weighting points

Minimum targets

Time frames

2006

2009

2014

Social-economic development

Average annual value of all socio-economic development contributions by the measured entity as a percentage of the target

5

1% of

NPAT

1-2%

3-4%

5%

 

Weighting = 15

 

TOTAL weighting = 100