Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

Codes of Good Practice on Black Economic Empowerment

Marketing, Advertising and Communication (MAC) Sector Charter

1. Proposed Marketing, Advertising and Communication Transformation Charter

Annexures

Annexure B : Proposed MAC Industry Scorecard

Part Two : Qualifying Small Enterprises (QSEs) Scorecard

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Element

Weighting

Remarks

1

Ownership

20 points

1.Qse's must select five elements.
2.At least one element must be selected from elements no. 1 to no. 3 [i.e. ownership, management control and employment equity].

2

Management control

20 points

3

Employment Equity

20 points

4

Skills development

20 points

5

Preferential procurement

20 points

6

Enterprise development

20 points

7

Socio-economic development contributions

20 points

Total

5 elements x 20 points

= 100 points